The company's founders bring a variety of talents and experience to the business. Through these founders the company has extensive experience in agribusiness entrepreneurship, working with smallholder farmers in Eastern Africa (Tanzania, Uganda, Kenya and Ethiopia) and consumer marketing. Hillside is as well-established brand and has won many accolades thanks to its stickler to quality and ethical godly foundational values. www.hillsidegreen.com
Hillsides eat safe strategy is built on the desire to provide smallholder farmers with a ready market hence address the issue of poverty & food and nutritional insecurity, provide consumers with appealing and safe and hygienic foods made from Kenyan soils and finally create a profitable and sustainable business model that benefits all stakeholders in the value chain.
Our passion is to find solutions to problems faced by smallholder farmers of exotic and freshly horticulture vegetables throughout the seasons. We are driven by desire to be part of the solution in tackling the twin challenge of our time, that of food insecurity and rural poverty.
Horticulture industry ranks second largest employer in agribusiness after Tea and Coffee, and is third largest foreign income earner after tourism and tea. Research also indicate that 30% of produce farmed is lost after harvest, a cry for a post-harvest solution. About 50 percent of horticulture farmed will perennially fetch below the production costs as brokers exploit the farmers. Due to informal marketing challenges farmers prefer occasionally to let the crop manure in the farm or is fed to animals. This cycle is repeated year in year out. On the same breath many regions will be declared food deficiency and needing food aid. It is notable that added-value products are key to generating broad-based benefits for horticulture produce. Farmers, especially in their fragment state will always be challenged in finding markets for their produce. Unfavorable market conditions such as broker exploitation, poor price offers, fragmentation, low volumes scantly grown, quality challenges and poor storage facilities make it difficult for the smallholder farmer to reap value for his labor. To change this image, we are introducing to the market new, modern and exciting products that are value added Hillside